Toronto And The Mens Magazine Market
ByA well written, well put together, well focused magazine is a thing of beauty. It presents its subject matter in formats light on the distractions, unlike the Internet and television. A mens magazine can focus on body building, business, cars, provocatively photographed women, sports. A Toronto magazine can focus on the concerns and attractions of the city. In fact, Toronto, Canada’s magazine Mecca, has a large enough population, some 5.5 million, to support a number of weekly and monthly publications all on its own.
Do you like magazines? If so, when visiting Toronto take the time to explore the Toronto section of the magazine isle at any good news stand or book store. Here you will find a mens magazine or three that are top notch. Though naked women are not the specialty of any of them, snappy writing, good fashion coverage and odd-ball articles certainly are.
Magazines are relaxing in a way that digital magazines can never match. There are built in distractions online. By and large, the layout online is scattered, with text snaking its way between flashing ads, video links and small, poor quality pictures. A travel magazine can sweep you away to anywhere in the world, with incredibly evocative, highest quality photographs and compelling text that has been researched and polished. A sports magazine, replete with incredible action shots, puts you right on the playing field.
In Canada, it is common for a major newspaper to include a monthly glossy magazine. Subjects of these types of full color magazine inserts include a monthly business magazine, a quarterly glossy dedicated to automobiles, an annual brides magazine and a travel magazine. The Toronto mens magazine section has fewer entries.
The largest circulation genre in the industry are celebrity gossip magazines. Of the big glossies, women’s fashion mags including bridal magazines, are number two. As for the mens magazine genre, the range of sub-genres is long. The mainstream general interest mens magazine covers fashion from a very conservative perspective and combines this with bright, sardonic writing and soft focus photo spreads of attractive starlets.
What a long journey mens magazines have travelled. Key to the evolution of the modern mens magazine was the 1960 Lady Chatterly case. D. H. Lawrences Lady Chatterly was a 1920 novel about a sexual affair between the wife of an aristocrat and a common gamekeeper. The sexual scenes were explicit. The case was a challenge to the sale of the book in the UK on the grounds that it was obscene. When the court found that people should be free to read obscene materials, the mens magazine industry was born.
A sports magazine is a pleasure for sports fanatics. Where else can you get the background stories that are sports fans hunger for. Knowing the backstory of a player creates an emotional involvement in a game even when your favorite team is not playing.
Canada’s largest single market is the Greater Toronto Area. It has a thriving local Sports Magazine industry that is one mens magazine short of demand. Toronto is also the nations capital for all other English language magazines, not just local ones.
Canadian Travel Magazine offering articles on fashion, lifestyle, fitness, and other related topics.
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